Nov 20
2
When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on Experts and Analysts Use Blogs as Content Platforms Create Interactive Content with Influencers Learning from those who are already successful in a fast growing discipline is what the Inside Influence Show is all about.
Link:
Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing